Services
Creation
- website development
- website makeovers
- web 2.0 applications
- mobile reversioning
- customised HTML emails
- blog creation
- audio podcasts
- video podcasts
- video production
Maintenance
- search engine optimisation
- website maintenance
- disability compliance
- usability overhaul
- hosting
- content and copywriting
- domain registration
What is web 2.0
Web 2.0 is a buzzword generally used to refer to the new wave of web applications and user-generated content that are breaking down the barriers between web users and content providers.Despite interactivity having been used for many years to refer to the process of choosing which page you view next in a website, surfing the internet has for the most part still been a passive activity. Blogs and forums have encouraged people to post their views, but generally only in response to the content others have produced.
The likes of wikipedia allow any user to edit a page and make changes, bringing a whole new level of interactivity to a site. in the last couple of years, the users have become the content creators for an increasing number of sites.
Web 2.0 is taking that process to a whole new level. Not just using the web for finding information and purchasing items online, but using it for applications and utilities that previously would have required completely different software.
Examples of web 2.0 applications include Flickr, which allows people to manage libraries of their photos and share them to the world, box.net file online file storage or Google Docs and Spreadsheets, providing complete spreadsheet and word processor software online. No need to install anything on your computer, wherever you are, at home or in a cybercafe, these online applications ensure office work can be done any time or place you choose.
Many web 2.0 applications are possible due the use of a system of technologies known as AJAX. AJAX allows communication between the user and the server, without needing to refresh the page. One of the first applications to use this was Google's GMail, but now hundreds of online applications are taking advantage, from product catalogues to interactive games. With AJAX, the web browser becomes a computer in itself, rather than just a window into web pages.
Using these new technologies, development companies like Deeper Shade can ensure your website takes the user experience and interactivity to a whole new level. Thanks to AJAX and Web 2.0, whatever ideas you have for innovative web applications could soon be a reality.
Contact us for a Web 2.0 quote
