Deeper Shade - web and new media production and development

Why Podcast?

In the busy world we live in it's getting harder and harder for business to ensure its messages are heard. Modern consumers, especially the young, have become adept at filtering out advertising, making traditional methods less and less effective.

The advantage of a podcast is it can be listened to however the user likes. Whether it's through computer speakers at work during the lunch hour, or from an MP3 player whilst on the bus, a podcast can be taken in the pocket meaning a person can listen to it without having to take any extra time out of their day to do so.

A podcast from a business provides a personal touch that a website alone might not provide. By putting a human voice on a subject, listeners can engage with your business in a way that in the past would have demanded considerable effort. People prefer to listen to a speaker than just read the lecture notes, and now they can, anywhere they like.

More than ten percent of adults in the UK have already downloaded a podcast, and 15 million adults have MP3 players. This is a vast audience to tap into, and one any company would be wise to take notice of.

Podcasts have provided a boon for specialists and niche markets. While a national radio station would never devote twenty minutes to knitting tips, for instance, a knitting podcaster can put together a show and ensure all the enthusiasts get to enjoy it, regardless of how much of a minority the group might be.

The business potential in this is enormous. By providing quality podcast content for niche audiences companies can get straight to potential customers the world over. Beyond that, a podcast can be used for any purpose where print might not be appropriate. Say you want to listen to a shareholders report, or the CEO's feedback on the office inspection. Put these things into a podcast, and you can hear them while driving or walking, no need for hours spent leafing through weighty paper tomes.

The potential for internal communication is also huge. You may want your employees to read the annual report, but if they have hundreds of other jobs to get through on a Friday afternoon they might not be inclined to do so. Put the report into a podcast they can listen to while getting on with their other work, and you can ensure a much higher take-up.

Podcasts provide the opportunity for extra revenue for any company. A quality podcast might attract other companies to pay to advertise on it. It's often said that radio advertising is much more effective than television, and by embedding their adverts into a podcast, a company can ensure their message is always heard.

Podcasts provide new ways to reach disabled customers. In these days of DDA compliance, what better way for a publisher to reach this audience than by offering talking book podcasts, downloadable alternatives for those unable to read a paper version.

The possible applications of podcasts are vast. A good online media company like Deeper Shade will be able to provide for all your podcast needs, from professional recording and editing, through to placing the podcast in the correct channel and setting up syndication feeds.

The business benefits of online broadcasting have never been greater. Podcasts are rapidly becoming an essential part of everyday society, and it's a trend few companies can afford to ignore if they want to be taken seriously in the modern online world.

Contact us for an audio podcasting quote

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