Deeper Shade - web and new media production and development

Why do I need a video podcast?

A video podcast is essentially the same as an audio podcast (see what is podcasting) except it includes a video stream to accompany it. As the rise of video equipped media players such as the video iPod and Microsoft's Zune increases, more and more users have the ability to view video on the go.

Whether it's the CEO speech from the AGM or an instructional video on how to repair a washing machine, useful short video podcasts can be watched on the train, plane or at an office desk, without the need for DVDs, tapes or televisions.

Adding a video element to a podcast has as many benefits for disabled users as audio does. Many pieces of video can work well without sound, perfect for deaf users, and a video track allows even audio-only radio shows to include running transcripts for the hard-of-hearing.

The huge success of YouTube shows what a massive market there is for short online content. Many YouTube videos start their life as video podcasts, online TV shows created for and by everyone from sci-fi enthusiasts to sports fans, teenagers to pensioners, SMEs to FTSE corporations. Video content is engaging, exciting, and more accessible than ever before.

Imagine you've just opened a new branch of a successful retail store. What better way to show it off than to video podcast a tour of the premises to your customers around the country. Or maybe a new rival in your industry has launched and you want to comment on it while giving a visual demonstration of why your service is better.

There are millions of potential applications for video podcasting. As more and more companies reap the benefits of exploiting on demand video and its myriad of uses, it's clear that video podcasting is one area no forward-looking company can afford to ignore.

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